Expertise

Digital Experience Transformation

Over 30 years of digital transformation and eCommerce experience gained working with a unrivalled range of clients from American Express to Vodafone.

Delivering award-winning digital experiences, profitable eCommerce channels and high-performing teams.

Featured Projects:

American Express — Japan site redesign
Barclaycard — MyBarclaycard redesign
Expedia — Chameleon hotel booking site
O2 — eCommerce Store redesign & O2 Life vision

eCommerce & Revenue Optimisation

I have delivered significant conversion uplifts for my clients through both new eCommerce experiences and Continuous Revenue Optimisation (CRO) programmes.

The Results:

Expedia — conversion uplift of 14%
O2 CRO — conversion uplift of 20%
O2 eCommerce — conversion uplift of 11%
United Airlines — hotel booking uplift of 40%
Vanarama CRO — conversion uplift of 796%

Organisational Design & Leadership

I’ve designed, recruited, reorganised and led digital teams across the world.

I’ve built new teams from the ground up and have taken teams that weren’t delivering value to their business or stakeholders and transformed them into high performing teams.

Due to the sometimes confidential nature of this work more details are available upon request.

Award Winning Work

I’m proud to have won multiple awards for my client work:

American Express — Excellence in Marketing Communications
Barclaycard — Best Online Initiative Card Awards 2010
First Utility — Utility website of the year 2014
O2 — Website of the year 2014 and 2015
Vanarama — Best Digital Customer Experience - CX Awards 2020 and 2021