Barclaycard
Responsible for digital customer experience design and consultancy, identifying new digital technology and trends, assessing potential and developing for Barclaycard.
Won Best Online Initiative Card Awards 2010
“Great looking and it works” and “what everyone else
ought to be doing” — read what the Card Awards said about MyBarclaycard.
MyBarclaycard – Led an award-winning and industry defining redesign of Barclaycard’s online banking.
Created a revolutionary interface approach subsequently copied by several competitors
Launched to exceptionally positive customer feedback: averaging 14 out of 15 for satisfaction
Digital Application Form – User-centred redesign of application form – Barclaycard’s primary acquisition channel – completion rate increased 59%.
Mobile – Designed and developed an iPhone web application to support the launch of the OnePulse card.
Social Media – Developed Barclaycard's social media strategy including the ‘Green-o-Meter' Facebook application to support the launch of the Breathe card - the first Facebook application from a UK financial services company.
