First Utility
Interim engagement to redesign and rebrand First Utility’s digital customer experiences and to design and recruit a new Online Experience team.
Won Utility Website of the Year 2014
Web – Led a complete redesign of First Utility’s website to align with new branding and establish a new digital acquisition channel. Traffic to key pages increased by up to 2000%.
Mobile – Provided UX and UI consultancy to ensure alignment of native apps with the public site and My Account redesigns.
My Account – Led discovery and design phases of the My Account redesign.
Organisational Design – Designed the team structure and workflow and successfully recruited all roles for the new Online Experience function.
Launch Video
Launching First Utility’s new brand direction, imagery and the all new website.
