I have now worked with David across two different clients and industries at O2 and Tredz bikes on the transformation of the eCommerce channel experience. In both instances - he adapted to the different challenges well but with a leading customer and user experience vision, based on best in class design foundations and adapted to the very different user research and needs. He credibly maintained the balance by keeping the team honest to the design foundations whilst iterating to the commercial realities.

Rob Keates : COO Halfords

David is an exceptionally talented leader. His intellect is incisive, his intuition enlightened and I found him a very valuable contributor around my leadership table within and beyond his immediate remit. His people and his peers respect him and it's been a delight to work with him.

Tete Soto : General Manager Online & Multichannel O2

David is one of those super smart types I love working with. Never short of an opinion or an idea, he's also really open to having his mind changed by logical argument. Whatever you discuss with David, from typography to online user experience, you never get anything less than considered and thought-provoking insight.

Richard Sedley : Senior Advisor EY / EY Seren

Expert in building customer first digital products and bringing them to life. I would highly recommend calling on David for his expertise on any digital project.

Andy Alderson : CEO Vanarama

David is one of the best, if not the very best customer experience professionals I have worked with.

Feilim Mackle : MD Sales & Service O2

David came on board and really helped our online project to get on track. Understood the requirements really well and 'bridged' between Technology and Marketing groups in a very balanced way. he did a great job.

Ian McCaig : CEO First Utility

David is a vastly experienced leader, blending acute design principles with authoritative leadership style that gets the best out of his agency partners and his team. Always making sure the customer is in the room, resisting fussy solutions and standing by his principles for the best solution.

Paul Cable : CMO Vanarama

Passionate about digital and delivering for the customer, David's work at O2 across a number of strategic initiatives has resulted in major strides forward in O2's digital customer experience.

Mark Nicholson : Head of Online Sales O2 Telefónica

David was one of the individuals that was a big part of Barclaycard moving towards its brand vision of 'owning the world of simple payment'. David is a curious, collaborative and approachable expert that will work with you and push your brief to result in the best outcome for the customer. A great asset to lead your organization to new heights.

Mark McCulloch : CEO & Founder Supersonic Inc.

David is an undoubted leader in the field of User Experience and Design. He understands customers, understands interaction and understood social media before most of us had even heard of it. While working with David I was always impressed by his strength of belief in customer experience - something that he showed great leadership in when others were still to buy in to the concept.

Giles Dunning : Head Of Global Digital Strategy Barclaycard