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Responsible for the leadership and development of the Digital Channels team comprising:
Product Management
Digital Design
User Experience
Technical Solutions
Quality Assurance
Cemented AGILE as digital development methodology expanding from 2 to 4 Scrum teams.
Defined a product roadmap for the 4 Scrum teams across a matrix of customer journeys and digital channels.
Led redesign of mobile checkout as proof of concept of AGILE workflow.
