Transforming digital experiences, products & people

Digital Transformation & eCommerce Optimisation Consultancy

Over 30 years of experience working with world class clients from American Express to Vodafone, delivering award-winning digital experiences, profitable eCommerce channels and high-performing teams.

Get in touch to explore how I can help you transform your digital experiences, products and people.

Featured Clients

  • Barclaycard

    I established and led an internal Innovation function. My remit was expanded to lead the MyBarclaycard redesign.

    MyBarclaycard created many of the finance visualisations that have since been adopted by competitors and challenger banks and won awards for it’s design and innovation.

    My Work With Barclaycard

  • Expedia

    I led the redesign of white label hotel booking product Chameleon and established a User Experience and CRO team.

    Testing Chameleon with United Airlines delivered a 40% uplift in hotel bookings. Across over 2000 affiliates Chameleon delivered a 14% conversion uplift.

    My Work With Expedia

  • O2

    I led the end to end redesign of O2’s eCommerce Store enabling click and collect. I established a successful CRO programme and rebuilt the Online Customer Experience team.

    The eCommerce Store Redesign delivered an 11% uplift in conversion and the CRO programme a further 20% uplift.

    My Work With O2
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